Babelforce: Scaling Global Organic Growth Through SEO And Content
Discover how Code Metrix helped Babelforce strengthen its brand, technical SEO, content, and multilingual reach to attract qualified global buyers.
Our Company Services Used For This Project
Digital Marketing Services
Search Engine Optimization
Technical SEO
Website Branding Services
Content Marketing
SEO Copywriting Services
Translation Services
Project Overview And Background
Babelforce partnered with Code Metrix to increase organic search visibility, sharpen its brand message, and reach international buyers searching for cloud contact centre and customer automation solutions in their own language.
Code Metrix began with technical SEO work, resolving crawl errors, slow templates, duplicate pages, and a confusing site architecture that held back product and solution pages. Website branding services refined messaging, positioning, and visual consistency so the company communicated its value clearly. The team then built a content marketing programme around buyer questions, supported by SEO content writing and SEO copywriting that turned technical features into persuasive, search-friendly pages. Translation services localised key pages for international audiences, while digital marketing campaigns amplified the new content and brought qualified decision-makers back to the site throughout a long B2B buying cycle.
Throughout the engagement, Code Metrix worked alongside the Babelforce marketing team, sharing technical findings, agreeing content priorities, and tying every SEO, branding, and translation decision to pipeline and revenue goals.
The Results: Measurable Growth Across The Board
Digital Marketing Services
- Qualified Leads +48%
- Click-Through Rate +29%
- Campaign ROI +37%
- Return Visitors +34%
Search Engine Optimization
- Organic Traffic +71%
- Keyword Rankings +64%
- Top 10 Keywords +58%
- Backlink Growth +43%
- Organic Conversions +39%
Technical SEO
- Crawl Errors Fixed 94%
- Core Web Vitals +45%
- Page Speed +52%
- Indexed Pages +36%
- Duplicate Pages Removed 91%
- Site Health Score +49%
Website Branding Services
- Brand Search Growth +41%
- Direct Traffic +35%
- Time On Site +33%
Content Marketing
- Blog Traffic +76%
- Content Engagement +38%
- Resource Downloads +44%
- Newsletter Signups +31%
SEO Content Writing Services
- Top 10 Pages +62%
- Featured Snippets +33%
- Organic Clicks +54%
SEO Copywriting Service
- Landing Page Conversions +36%
- Demo Requests +42%
- Bounce Rate −23%
Translation Services
- Non-English Traffic +83%
- Localised Rankings +57%
- International Leads +46%
- Pages Translated 120+
How We Executed The Strategy
Execution began with a technical SEO audit and website branding review, fixing crawl and speed issues across the site while defining clear messaging before content, translation, and digital marketing work began.
- Fixed crawl errors, speed issues, and duplicate pages.
- Refined website branding, messaging, and visual consistency.
- Built content around buyer questions and search intent.
- Localised key pages with professional translation services.
- Promoted content through targeted digital marketing campaigns.
With the foundation in place, the team shifted to content, producing SEO articles and copy that explained complex features simply, while aligning every page with targeted keywords and clear next steps.
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