Fafabiotic: Growing Online Sales Through Ecommerce SEO And Design

Discover how Code Metrix redesigned, optimised, and ranked Fafabiotic's online store to attract more health-conscious shoppers and increase sales.

Our Company Services Used For This Project

ECommerce Web Design

ECommerce SEO

Ecommerce Optimization

Project Overview And Background

Fafabiotic came to Code Metrix with an online store selling quality wellness products but struggling with low search visibility, slow pages, and a shopping journey that lost too many visitors before checkout.

Code Metrix began with ecommerce web design, building a cleaner, faster store with clear product pages, trust signals, and mobile-friendly layouts that reflected the Fafabiotic brand. Ecommerce SEO followed, fixing technical issues, rewriting collection and product content, and building internal links so key pages ranked for relevant wellness searches. Ecommerce optimization then refined the buying journey, testing product layouts, calls to action, and checkout steps to reduce drop-offs. Every decision was guided by search intent and shopper behaviour, so the store attracted qualified visitors and moved them confidently from first visit to completed purchase, while ongoing reporting kept every improvement measurable.

Throughout the engagement, Code Metrix worked closely with the Fafabiotic team, sharing audit findings, agreeing priorities, and linking every design, SEO, and optimization decision to traffic, conversion, and revenue goals.

The relaunched store is faster, clearer, and easier for search engines to understand, with optimised pages that match how shoppers search for wellness products. Product pages and checkout now work together to turn visitors into customers. Fafabiotic began ranking for more relevant searches within the first weeks, and Code Metrix continues to monitor performance, refine pages, and expand content so the store keeps growing steadily in organic visibility, traffic, and sales.

The Results: Measurable Growth Across The Board

Within months of relaunch, Fafabiotic saw clear gains in organic visibility, store speed, and online sales. The combined ecommerce web design, ecommerce SEO, and ecommerce optimization strategy delivered steady, measurable results across every key metric we tracked throughout the project.

Organic Traffic

+ 0 %

Online Sales

+ 0 %

Conversion Rate

+ 0 %

Page Speed

+ 0 %

Ecommerce Web Design

Ecommerce SEO

Ecommerce Optimization

Fafabiotic now has a faster, more visible online store that turns searchers into loyal customers. Code Metrix remains a trusted partner in protecting and growing these results as the brand continues to expand.

How We Executed The Strategy

Execution began with a full store audit covering design, technical SEO, and checkout behaviour, so every change had a clear, measurable purpose before any pages were rebuilt, rewritten, or optimised.

Audited design, technical SEO, and checkout behaviour.
Rebuilt the store with faster, mobile-friendly templates.
Rewrote collection and product pages for search intent.
Tested layouts, calls to action, and checkout steps.
Tracked rankings, traffic, and sales to guide refinements.

With the foundation set, the team launched the new design, optimised product content, and refined the buying journey, aligning every page with target keywords, brand style, and a clear path to purchase.

After launch, Code Metrix kept refining collections, product pages, and store speed while monitoring rankings and sales. Regular reviews caught issues early, keeping momentum steady toward stronger search visibility, higher conversion rates, and lasting revenue growth for Fafabiotic.