AB's Perfumes: Growing Online Sales Through Ecommerce SEO

Discover how Code Metrix helped AB's Perfumes increase organic visibility, shopper traffic, and online sales through search and ecommerce strategy.

Our Company Services Used For This Project

Search Engine Optimization

AI SEO

Ecommerce Marketing

Ecommerce Optimization

Project Overview And Background

AB’s Perfumes came to Code Metrix wanting more shoppers to find their fragrances through search, reduce reliance on paid ads, and turn a growing catalogue into consistent and repeatable online sales.

Code Metrix started with an ecommerce SEO audit, finding duplicate product content, thin category pages, slow-loading images, and weak internal linking that kept popular fragrances buried in search results. The team then built a search strategy around buying-intent keywords such as fragrance types, notes, and gift occasions, and rewrote product and category pages to answer shopper questions clearly. AI SEO work structured product information so it could be understood by search engines and AI assistants recommending perfumes. Ecommerce marketing and store optimization improved navigation, product page layout, and checkout flow, making it easier for visitors to move from browsing to buying.

Throughout the project, Code Metrix worked closely with the AB’s Perfumes team, sharing monthly performance updates and aligning every SEO and store decision with their product launches, seasonal campaigns, and revenue targets.

The optimized store now loads faster, presents each fragrance clearly, and guides shoppers smoothly toward checkout. Combined with ongoing ecommerce SEO, AB’s Perfumes began ranking for more fragrance, gift, and seasonal searches within weeks of the first updates. Code Metrix continues to monitor rankings, refresh product content, and adapt to seasonal demand, so the store keeps steadily winning new searches and sales long after the initial optimization work was finished.

The Results: Measurable Growth Across The Board

Within months of launch, AB’s Perfumes saw significant gains in organic visibility, shopper traffic, and online sales. The combined SEO, AI SEO, ecommerce marketing, and optimization strategy delivered steady, measurable results across every key metric we tracked throughout the project.

Organic Traffic

+ 0 %

Organic Revenue

+ 0 %

Conversion Rate

+ 0 %

Page Load Speed

+ 0 %

Search Engine Optimization

AI SEO

Ecommerce Marketing

Ecommerce SEO

Category Page Traffic +72%
Product Page Rankings +61%
Organic Revenue +54%
Long-tail Keywords +83%
Internal Links Fixed 90%
Duplicate Content Removed 96%

Ecommerce Optimization

AB’s Perfumes now has a faster, more visible, and higher-converting online store that keeps attracting new fragrance shoppers. Code Metrix remains a trusted partner in protecting and growing these results over time.

How We Executed The Strategy

Execution began with a full ecommerce SEO audit, followed by product and category page cleanup and technical fixes to build a fast, crawlable foundation before content, AI SEO, and marketing work began.

Audited technical SEO, product pages, and category structure sitewide.
Rewrote product descriptions around fragrance notes and buyer intent.
Added structured data to support AI search visibility.
Optimized store speed, navigation, and checkout for conversions.
Launched ecommerce marketing campaigns around gifting and seasonal demand.

With the foundation in place, the team focused on content and conversion, rewriting key pages, improving filters and navigation, and aligning every collection with the keywords shoppers actually use when buying perfume.

After launch, ecommerce SEO and marketing continued in parallel, building authority through fresh content, structured data updates, and campaigns timed to gifting seasons. Regular audits caught issues early, keeping momentum steady toward stronger rankings and more repeat customers.