Chambraye: Growing Online Sales With Shopify SEO And Design

Project Overview And Background

Chambraye came to Code Metrix with a Shopify store that looked good but struggled to rank, load quickly, or convert visitors into customers, limiting growth despite a quality product range.

Code Metrix started with a Shopify SEO audit, fixing duplicate collection URLs, thin product descriptions, missing metadata, and weak internal linking that kept key pages out of search results. Shopify web design followed, with a cleaner theme, faster templates, and a clearer layout that reflected the Chambraye brand. Ecommerce web design then focused on the shopping journey, improving navigation, product pages, filters, and checkout flow so visitors could find products quickly and buy with confidence. Every change was planned around search intent and buyer behaviour, so the new store attracted the right shoppers and guided them smoothly from first click to completed order.

Throughout the project, Code Metrix worked closely with the Chambraye team, sharing audit findings, agreeing design priorities, and linking every SEO and design decision to traffic, conversion, and revenue goals.