Shay Aaron Gilmore Law: A Website That Wins Trust
Discover how clearer messaging and a welcoming online presence helped Shay Aaron Gilmore Law earn trust before the first call.
Our Company Services Used For This Project
Technical SEO
AI SEO
Website Design & Development
Website Branding Services
Custom Website Design
ADA Compliance Services
Content Marketing
SEO Content Writing
Copywriting Services
Translation Services
Email Marketing Services
Project Overview And Background
Shay Aaron Gilmore Law handles matters where clients arrive anxious and in a hurry, yet its website felt generic, hard to use for some visitors, and easy to overlook in search results.
Branding and custom design replaced the template look with a confident, traditional-yet-modern identity, and careful development kept pages fast. ADA compliant service made every page navigable by keyboard, readable by screen readers, and clear in contrast, so no potential client was shut out. Technical SEO and AI SEO tidied the site’s structure and marked up attorney, practice, and FAQ pages for search engines and AI assistants. Content marketing, SEO content writing, and copywriting services produced plain-language explanations of legal processes, while translation services reached non-English speakers. Email marketing services then followed up each enquiry with helpful guidance and clear next steps.
Partners reviewed each draft for legal accuracy and tone, while our team checked accessibility on real devices and assistive tools before anything went live, keeping the finished site both precise and welcoming.
The Results: Measurable Growth Across The Board
Technical SEO
- Crawl Errors Fixed 94%
- Core Web Vitals +45%
- Indexed Pages +33%
- Site Health Score +47%
AI SEO
- AI Mentions +3x
- Schema Coverage 95%
- FAQ Snippets +35%
Website Design & Development
- Page Speed +50%
- Mobile Sessions +32%
- Bounce Rate −28%
- Consultation Form Fills +44%
Website Branding Services
- Brand Searches +39%
- Returning Visitors +34%
- Time On Site +37%
Custom Website Design
- Attorney Page Views +48%
- Scroll Depth +41%
- Checkout Completion +31%
- Pages Per Visit +29%
ADA Compliant Service
- Accessibility Score 98%
- WCAG Issues Fixed 97%
- Alt Text Coverage 99%
- Contrast Failures 0
Content Marketing
- Guide Downloads +57%
- Blog Traffic +66%
- Newsletter Signups +35%
- Social Shares +28%
SEO Content Writing
- Top 10 Pages +52%
- Organic Clicks +61%
- Featured Snippets +31%
- Local Rankings +54%
Copywriting Services
- CTA Click Rate +37%
- Consultation Bookings +46%
- Form Abandonment −26%
Translation Services
- Pages Translated 30+
- Non-English Traffic +71%
- Non-English Enquiries +58%
- Localised Rankings +49%
Email Marketing Services
- Open Rate 44%
- Click Rate +36%
- Reply Rate +38%
- Booked Consultations +27%
- List Growth +64%
How We Executed The Strategy
Execution began with a full ecommerce SEO audit, followed by product and category page cleanup and technical fixes to build a fast, crawlable foundation before content, AI SEO, and marketing work began.
- Audited technical SEO, product pages, and category structure sitewide.
- Rewrote product descriptions around fragrance notes and buyer intent.
- Added structured data to support AI search visibility.
- Optimized store speed, navigation, and checkout for conversions.
- Launched ecommerce marketing campaigns around gifting and seasonal demand.
With the foundation in place, the team focused on content and conversion, rewriting key pages, improving filters and navigation, and aligning every collection with the keywords shoppers actually use when buying perfume.
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