Vici Peptides: Building Repeat Revenue With Smarter Ecommerce
Discover how Vici Peptides moved from scattered traffic to a focused store that earns trust, rankings, and repeat orders.
Our Company Services Used For This Project
Ecommerce Marketing
ECommerce SEO
Ecommerce Optimization
Content Marketing
Project Overview And Background
Vici Peptides supplies laboratory-grade products to researchers who compare suppliers carefully, yet its store attracted uneven traffic, relied on a few channels, and lacked the detailed product information serious buyers expect.
Ecommerce marketing diversified acquisition, pairing search with email, remarketing, and partner content so revenue no longer hung on one source. Ecommerce SEO rebuilt category structure, cleaned duplicate product variants, and targeted the specific compound and purity searches that researchers type. Ecommerce optimization simplified filtering, clarified pricing tiers, and shortened checkout to reduce abandoned baskets. Content writing supplied compliant, research-use product descriptions, certificate-of-analysis explainers, and storage and handling guides that answered technical questions honestly, avoiding health claims while giving buyers the confidence to order from a supplier they could verify. Each page followed platform and payment-provider rules, protecting the store’s reputation.
Because the category is closely scrutinised, every claim, image, and headline went through a review checklist agreed with the owner, keeping all marketing factual, restrained, and consistent with research-only positioning.
The Results: Measurable Growth Across The Board
Ecommerce Marketing
- Email Revenue +58%
- Remarketing ROAS 3.4x
- Returning Customers +44%
- Acquisition Cost −21%
- Traffic Channels 6
Ecommerce SEO
- Organic Traffic +72%
- Product Rankings +64%
- Top 10 Keywords +53%
- Category Page Clicks +47%
- Organic Revenue +56%
Ecommerce Optimization
- Checkout Completion +33%
- Cart Abandonment −26%
- Average Order Value +23%
- Filter Usage +39%
- Conversion Rate +37%
Content Writing
- Product Page Reads +49%
- Guide Traffic +62%
- Time On Page +41%
- Support Queries −32%
How We Executed The Strategy
We began by mapping the buyer journey, from first search to repeat purchase, and agreeing a clear compliance framework defining what pages, ads, and emails could and could not say.
- Mapped searches from first query through repeat purchase.
- Restructured categories and cleaned duplicate product variants.
- Streamlined filtering, pricing tiers, and checkout steps.
- Wrote compliant product pages and certificate explainers.
- Built email flows that bring buyers back to reorder.
Content and SEO were planned together, so each product page carried its target term, specification table, and handling notes from the start, rather than receiving keywords after the writing was finished.
Trusted By 2000+ Customers Worldwide





Ready To Build An Ecommerce Store That Buyers Return To?